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Web-to-TV Transfer

October 26, 2008 8:40 PM

Calling all television writers!

The online community First WivesWorld.com is aiming to develop your work into pilots, but with a twist. Its approach is to first launch an idea as a blog, see how it works, then migrate it to another medium, such as a TV show, book or film.

HotFlashesBlogScreenshot.jpg

One of the first such projects under the First Wives World umbrella is “Hot Flashes,” a fictional blog from the “Grey’s Anatomy” writer Mimi Schmir that’s now being turned into a novel to be published by Amy Einhorn Books, a division of Putnam.

“We are focused on working with TV writers, taking their projects and developing them to take them to the next level,” said Danielle Montalbano, head of entertainment at First Wives World.

Another TV scribe who has brought her pen to First Wives World is “Medium’s” Melinda Hsu, who will write the “Sweet and Sour Chronicles,” a fictional blog, for the site next year.

“We want to build an audience and take them to the networks,” Ms. Montalbano said.

Hmm, sounds like this is just the sort of pilot development “testing process” that a certain Jeff Zucker talked about way back at NATPE. Perhaps it won’t be long before we’ll all be following the First Wives World model?

--Daisy Whitney

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