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Oxygen Founder Takes a Breather

November 16, 2008 8:30 PM

Without a job for the first time in 36 years, Oxygen founder Geraldine Laybourne has traveled to Bhutan, India, South Africa, Botswana, Zambia, Namibia and the Amazon this year, leaving her only 45 days in New York. That means she’s had little time to watch the channel she sold to NBC Universal a year ago for $925 million. But what she has seen, she likes. “I am thrilled that NBCU has done exactly what they said they would do … promote Oxygen,” she said in an e-mail. “Most of the shows are the same shows that we put on the air and I’m told that the ratings have seen dramatic improvement. I love the tagline, Live Out Loud, which is perfect.”

—Jon Lafayette


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