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Catching Up With GAC

January 18, 2009 8:40 PM

Back in November, after Scripps Networks Interactive reported that its country music network GAC had racked up its second straight quarter of declining revenue, Scripps Networks President John Lansing said the channel was rebounding and that he expected “the network’s biggest quarter ever in Q4 in terms of revenue.” Well, the fourth quarter’s over; how’d GAC do? A Scripps spokeswoman said the company can’t talk financial figures because it’s in a quiet period until it announces earnings next month. But things don’t look so promising given GAC’s ratings: Across its programming day, the network’s total viewership is down 2%, and in the demos advertisers look at, it’s off 10% among adults 25 to 54, down 28% in adults 18-49 and 40% lower among adults 18-34. Nevertheless, Mr. Lansing remained upbeat. “GAC’s viewership has been a bit uneven, due to some competitive factors,” he said. “We did see some positive signs in the fourth quarter, and we’re producing some outstanding original shows, like the ‘Top 50’ hosted by Taylor Swift, which are highly appealing to the country music fan.”

—Jon Lafayette


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