‘Idol’ Sharpening Its Appeal to Young Women?
January 11, 2009 8:22 PM
“American Idol’s” addition of fourth judge Kara DioGuardi marks one of the biggest changes to date for the competition reality series, debuting its eighth season Tuesday and Wednesday at 8 p.m. on Fox.
Although touted as a move to invigorate the series and comply with the show’s original plan to have four judges, “Idol’s” ratings decline among young adult women suggests there could an additional motivating factor behind the hire. It has already been documented that “Idol’s” ratings for season seven were down from the year before. Among adults 18 to 49, Tuesday ratings for the season were down 6% and Wednesdays were down 12%. Total viewership was down 4% on Tuesdays and off 9% on Wednesdays for the season. However, the biggest declines for last season occurred in women 18 to 34, with ratings for that demo down 16% on Tuesdays and a sharp 20% on Wednesdays. After the announcement late last summer that Ms. DioGuardi would be joining current judges Paula Abdul, Simon Cowell and Randy Jackson, Fox President of Alternative Programming Mike Darnell said Ms. Abdul has served as “an island of consideration and gentle criticism between Randy and Simon” and that the two female judges together will lend some “girl power” to the show. Will Ms. DioGuardi help give the show, and its ratings, a boost of estrogen? Tell Blink what you think at TVWeek.com.