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Playing It Safe

January 25, 2009 8:19 PM

Ahh, the problems posed by movie ads with scenes of violence and deciding where not to run them. After CNN ran a 30-second spot for the movie “The International” once during its presidential inaugural coverage at about 1:45 p.m. on Jan. 20, the news network yanked plans for subsequent airings.

The International

Why? Because pictured in the ad, though well in the background, is the shooting of a man standing behind a podium. “We believe our viewers clearly recognize this was a promotional trailer for an upcoming feature film,” said a CNN spokesman. “However, due to the brief but potentially conflicting visual included in the spot, a decision was made to pull two additional airings of the 30-second trailer scheduled for later in the night in deference to our Inauguration Day programming.”

—Ira Teinowitz

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