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The Right Spots

January 4, 2009 8:28 PM

The initial game the MLB Network was to show after its scheduled launch on New Year’s Day was the first complete re-broadcast of New York Yankee Don Larsen’s 1956 perfect game—the only perfect game ever pitched during the World Series. The game was to be shown with the original commercials intact, which required a bit of fancy base-running on the part of the network’s legal department getting clearances from the companies whose spots appeared. Fortunately, the biggest sponsor of the 1956 game was Gillette, whose ads at the time featured Brooklyn Dodgers catcher Roy Campanella. The fact that Gillette is an official sponsor of Major League Baseball and retains close ties to the game made getting approvals much cleaner and smoother, an MLB spokesman said.

—Jon Lafayette


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