About

TelevisionWeek's Blink page is an industry must-read, taking a sardonic look at happenings across the television business. This wry coverage is extended online and updated throughout the week.

Blogroll

Blink



‘Breaking’ Out With Online Content

February 17, 2009 3:13 PM

“Breaking Bad” is getting some additional online content in advance of its second season, which starts March 8, AMC and Sony Pictures Television announced today.

Five webisodes premiere today at AMC’s Web site as well as Crackle.com, featuring “Bad” cast members Bryan Cranston, Dean Norris, Anna Gunn and Aaron Paul in three- to five-minute shorts.

Some include Walt (Mr. Cranston) confronting Hank’s (Mr. Norris) pre-wedding jitters and Jesse’s (Mr. Paul) introduction of his band, Twaughthammer.

Also launching today is an interactive promotion at waltswarning.com, in which viewers get a first-person perspective from Walt’s Winnebago.

And starting March 6, viewers can get a recap of “Bad’s” first season at Sony’s Minisode Network, which condenses shows into five-minute bite-sized videos.

Click the play button below to see one of the original webisodes.

—Andrew Krukowski

TrackBack

TrackBack URL for this entry:
http://www.tvweek.com/cgi-bin/mt/mt-tb.cgi/19006

Post a comment