CBS Shows Viewers the Love
February 3, 2009 1:05 PM
CBS is bringing new meaning to the phrase “Love hurts.” Or “My bloody Valentine.”
Just in time for Valentine’s Day, the network—along with sister studio CBS Paramount Network TV—has launched an Internet-based promotion giving viewers the chance to send e-mail postcards featuring the stars of Friday crime dramas “Flashpoint” and “Numb3rs.”
One e-greeting features “Numb3rs” star Rob Morrow, dressed in full FBI getup, telling the recipient, “No, I love YOU more.” Another has the cast of “Flashpoint,” in full SWAT team regalia, reminding us, “Love is a battlefield.”
The subtle message of the promotion seems to be: ABC may have the corner on weepy female-driven soap operas, but our bullet-ridden crime dramas score with the ladies, too. (Indeed, CBS regularly wins Friday nights thanks to “Numb3rs,” “Flashpoint” and 8 p.m. anchor “Ghost Whisperer.”)
The e-greetings are available for distribution at Fridaynightlove.com. CBS is promoting the microsite on CBS.com and TV.com. The promotion will run through Valentine’s Day.