Fox Channels Ghosts of Grindhouse
February 4, 2009 11:43 AM
Starting Feb. 13, Fox will debut its new Friday night lineup, teaming Joss Whedon’s new drama “Dollhouse” with the return of “Terminator: The Sarah Connor Chronicles.” The femme-focused pairing of two action-oriented series got the network’s hypemeisters thinking.
“We were talking about how our new Friday is like a good old ‘double feature’ night where the good guys (girls?) always win,” Fox marketing chief Joe Earley said. “We have these amazing ass-kicking women who are beautiful, smart and funny. So our special ops guys created this great spot specifically for the Internet.”
The spot features plenty of sexy shots of “Dollhouse” star Eliza Dushku and “Terminator” temptress Summer Glau, along with retro graphics and over-the-top narration (“Fuego your Fridays!”).
But it turns out the Internet wasn’t big enough to contain the energy of the promo.
“We liked it so much we decided to do a cut-down to air in our cable buy, and to run on our own air,” Mr. Earley said, noting that the broadcast version had to be tweaked a bit to meet with the approval of Fox’s broadcast standards and practices department.
Check out the spot below: