WE tv Gets Break on ‘Breaking Bad’
February 20, 2009 2:27 PM
The day before “Breaking Bad” returns with Emmy winner Bryan Cranston on AMC, sister network WE tv will be airing “Last Chance,” an independent film Mr. Cranston made with his wife, Robin Dearden.
Charlie Collier, president and general manager of AMC, said the female-skewing film is designed to cross-promote the series to a new audience.
“It’s a sweet romantic drama that I wrote as a Valentine for my wife,” Mr. Cranston says. “I play her husband, kind of a louse of a guy, but I’m very proud of it and it’s one way that we can reach out and hopefully attract more women to ‘Breaking Bad.’”
Mr. Cranston said it would be nice if wives and girlfriends would sit and watch the series with their men.
“But not together,” he added. “You have to choose if it’s going to be your wife or your girlfriend.”
“All of us at Rainbow are big fans of Bryan Cranston and the work that he has done on AMC’s ‘Breaking Bad,’" said Kim Martin, president-general manager of WE tv. “We’re always on the lookout for quality product that speaks to women, and if it happens to come from someone who is already in the family, better still."