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NBC, Celebs Ask: ‘Have You Tried Conan O’Brien?’

March 12, 2009 11:58 AM

The selling of Conan O’Brien continues.

NBC kicked off its marketing campaign for “The Tonight Show With Conan O’Brien” back in February, with a high-profile spot featuring celebrities of different sorts endorsing Mr. O’Brien as if he were a product.

“If your Conan lasts more than three hours, call a doctor,” Tina Fey said in the Super Bowl spot, which also included appearances by Martha Stewart, Paul Rudd and Megan Mullally.

Now NBC has begun the next phase of the campaign, rolling out individual celebrity endorsements of Mr. O’Brien. The theme—“Have You Tried Conan O’Brien?”—remains the same, but there’s now a direct pitch noting Mr. O’Brien is “coming to ‘The Tonight Show’” on June 1.

Some of the individual spots are reprisals of the Super Bowl endorsements. But some new names will pop up in the 20-second spots as well, including Nathan Lane, Ice-T and Steve Carell.

Here’s a first look at three of the new ads in NBC’s campaign for Mr. O’Brien:

—Josef Adalian


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