Take Me Out to the Ball Game, Food Network!
March 31, 2009 3:21 PM
Have you ever wished you could taste some of the delicacies cooked up on the Food Network? Well, head on over to the new Yankee Stadium.
The Food Network will make its food stand debut on Opening Day at Yankee Stadium on April 16.
In a multiyear partnership, Food Network and Legends Hospitality will provide the first Food Network food stands, located behind home plate in the Delta Sky 360 Suite and the Jim Beam Terrace Lounge. The stands will serve “quality takes on classics like burgers, hot dogs and fries, as well as dishes such as Puerto Rican-style pork sandwiches, Chinese cold noodles and soft tacos, incorporating the ethnic cuisines of New York City, Food Network’s hometown,” according to a statement from the Scripps Networks Interactive-owned cable network.
“Sports is a genre in which we’ve always felt the network should have a presence,” Sergei Kuharsky, general manager of Scripps Networks Enterprises, said in a statement. “We are thrilled to partner with Legends Hospitality at Yankee Stadium to create a completely unique way to experience the network. Fans will literally be able to touch, feel, smell and taste Food Network in a way they never have before.”
As part of the partnership, reciprocal marketing will see the stands promoted in pregame announcements and placements in Yankee sponsorship and promotional material, as well as cooking demonstrations and appearances at Yankee Stadium by Food Network talent and possible integration of the stands in network programs.
But wait, there’s more. When the stadium opens April 2 with its annual team workout, the Yankees will unveil their new high-definition Diamond Vision display in center field.
The Mitsubishi Electric state-of-the-art Diamond Vision screen is 100 feet wide and nearly 60 feet tall, with 1080 resolution from more than 8 million LEDs. (The scoreboard at the old Yankee Stadium, by contrast, was 24.9 feet by 32.8 feet.) Using Mitsubishi’s DSC2 digital display controller, it can show one large or up to four simultaneous 1080 HD images.
Watching Derek Jeter in HD as you munch your soft taco in the plush new stadium … life is good for Yankee fans.
—Lisa D. Horowitz