‘Design’ on Bravo
April 12, 2009 8:00 PM
Take talented husband-and-wife designers who find abandoned buildings in Manhattan, turn them into million-dollar homes for rich folks and flip them.
Throw in seven kids in a Mini Cooper and a wild boar’s head, and what do you have? All the elements of a new reality show Bravo will announce as part of its upfront presentation to advertisers this week. “Design Sixx” (working title, dating to before their seventh offspring was born) features Cortney and Robert Novogratz and is produced by Left/Right for Bravo. “We expect this show to appeal to our core viewers, the affluent, educated 18- to 49-year-olds,” said Frances Berwick, general manager of Bravo. “It’s another prong of our quality unscripted strategy.” She expects the show to generate buzz, both live around water coolers and virtually through blogs and the like. “They are the kind of charismatic personalities you can’t stop watching because you’re dying to know what they do next. People will come into the office the next day and say, ‘Oh my God, did you see that show with those fabulous designers and their seven kids?’”
—Jon Lafayette
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