Pop culture blog “Best Week Ever” has been trying to rally the Internet troops in order to save “Friday Night Lights,” NBC’s critically acclaimed but low-rated high school football drama.
Because every “save this show” campaign needs a massive mailing since “Jericho’s” successful nut bombing of CBS, BWE has suggested mailing light bulbs to NBC Entertainment Co-Chair Ben Silverman.
A petition also cropped up on the site, and also had embeddable ads for the petition, so readers could link to it.
Let’s take a look at how the petition is doing…

Wait, what? Thanks to the magic of Google cache, this is how the page was doing.

Seems to be running pretty well there.
More than 10,000 signatures, plus an additional 1,000 or so comments at the bottom of the page. But the BWE crew hasn’t commented on the petition since Feb. 12, which is about a decade's worth of avoidance of a topic in terms of blogging. What gives?
BWE didn’t respond immediately to e-mail requests for comment, but the media gadflies over at Defamer believe there’s some corporate skullduggery afoot. Defamer reports that insiders have said higher-ups at Viacom (parent company of VH1 and therefore BWE) weren’t thrilled about using their funds to promote a show owned by rival NBC, and dropped the hammer on the whole thing, even though it was pretty successful in generating response.
Defamer points out the irony of that, considering the VH1 show “Best Week Ever” is built on using media from outside of Viacom.
—Andrew Krukowski