Planet Green Expands Its Horizons
July 10, 2008 10:57 AM
Planet Green rolled into an inaugural TCA visit with two announcements involving Leonardo DiCaprio and Margaritaville at the top of its presentation.
President/General Manager Eileen O’Neill announced that Jimmy Buffett is lending his support for a three-minute video about sharks to air during breaks on the channel. The video will use Mr. Buffett’s song “Fins.”
Also, “Greensburg,” the Planet Green series produced by Mr. DiCaprio, is getting a six-episode second season. The series follows the rebuilding of Greensburg, Kan., after massive tornados flattened it. Greensburg is being rebuilt from the ground up with eco-friendliness in mind.
Calling the channel’s content “ecotainment,” Ms. O’Neill introduced “Focus Earth With Bob Woodruff,” set to launch Saturday.
Mr. Woodruff and executive producer Winnie Malhotra talked via satellite from New York to TCA press tour attendees about “Earth,” which Mr. Woodruff described as a summary of what’s happening in the environment each week.
Mr. Woodruff and Mr. Malhotra are partnering for the first time since a January 2006 improvised explosive device nearly killed Mr. Woodruff while he was reporting from Iraq for ABC News.
The show will contain breaking environmental news, plus in-depth investigative pieces. Mr. Woodruff explained that the show had just returned from the prairie states, documenting how bison have been affected by environmental change.
Despite returning from life-threatening injuries, Mr. Woodruff said he feels like he’s working more hours now than he ever has. He also said it was a miracle that he’s able not only to return to work, but also delve into something he feels passionately about, the environment.