Live-Blogging the CW Executive Session
July 19, 2008 11:58 AM
The CW President of Entertainment Dawn Ostroff is set to take the stage shortly. Why not refresh yourself with what Ms. Ostroff handled during the upfronts here?
Here's what to expect during this session:
—Questions about The CW's low ratings.
—Why lime green? Why not brand a network with a nice burnt sienna or cerulean?
—In a game very similar to ABC's "Katherine Heigl, what's up with her?" critics may play "Tyra Banks, what's up with her?"
12:07 p.m.: There's no doubt that this was a challenging year, not only for us, but for others. The CW is going to target women 18-34, that's the channel's "sweet spot." The median age of the network is 34, Ms. Ostroff says.
12:09 p.m.: We're watching a clip of Sam Raimi's "13-Fear Is Real," which Ms. Ostroff says is like "The Blair Witch Project" as a reality show.
12:10 p.m.: The winner of "Fear" gets $66,666, and there was talk of killing off the folks on the show. This show may have some promise after all.
12:13 p.m.: Ms. Ostroff explains that getting "killed" on the show means disappearing from the rest of the group. Scratch what I just said.
12:14 p.m.: Why is there no premiere date for "Reaper?" It was picked up as a midseason show, that's why, Ms. Ostroff says.
12:15 p.m.: Well, what about these MRC shows, hmm? These shows have JUST come together, so it was difficult to get material together for them, she says.
12:16 p.m.: The economy is in the cellar, and The CW has several shows about spoiled rich people. Ms. Ostroff says when "Dallas" and "Dynasty" were on, the economy was junk then, too. Having escapist entertainment is what viewers look for in these times, she says.
12:19 p.m.: We have to figure out a way to count all the viewers viewing in different formats, including downloads, mobile, etc. "No viewership left behind," she says.
12:20 p.m.: No deadline to prove herself. "I think that we all feel we are on our way," she says.
12:24 p.m.: Ms. Ostroff says there is a possibility of seeing the 2009-10 season premiere during the 2009 summer.
12:27 p.m.: I got your CW premiere date, right HERE.
12:30 p.m: Remember when The CW had a bunch of urban comedies? Today, not so much, especially since they've ("Everybody Hates Chris" and "The Game") been dumped in the Friday graveyard. Ms. Ostroff says The CW hasn't moved away from the urban audience, but if a show is good, the network will pursue it.
12:35 p.m.: The CW would work with MRC in terms of canceling something on Sunday.
12:39 p.m.: Critics are hand-wringing over this MRC deal. Ms. Ostroff says the deal is very complicated, and to just leave it at that.
We're over. Four networks down, one to go, and it should be a hoot. NBC rumbles into town tomorrow with "Friday Night Lights" and its cable offering, and puts Ben Silverman in the hot seat on Monday.