Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Hooray for Hollywood!

July 2, 2008 2:05 PM

It was early 2005 when I realized that television and Internet would someday converge. I wasn’t anywhere near television at the time, really. I was just a girl who had a newly launched start-up social media company and a wicked background in internet protocol (aka, the Web) that enabled me to see around corners in the business.

My work in television, in a sense, started right there. But, while most TV execs are going from the traditional tube to the Internet, my path has been the other way around. I spent three years learning, adapting and evangelizing professional (Webisodic, etc.) Internet content because I saw early on that user driven would be hard to monetize, and that ultimately, IP’s plan for you and I was simple: all things over one pipeline – the Internet.

Fast forward to the present and I’m now a television exec in a sense. I’m an executive producer on a show concept that’s already been shopped around and has “strong interest.” I’ve coordinated a crew and production, handled talent, and dealt with people’s agents, have a manager and a network approved showrunner, all in just two months of entering the business.

Believe me, it didn’t exactly start out that way, and in many ways, it’s been a crazy, harrowing experience. I first tried to work with agents at WMA and CAA but nobody would have me, even though I had since sold the Internet business (one of just 86 acquired last year) and had some proof in the market. Reluctant to give up, I studied the way the business worked, figured out who made the decisions, and crept into the networks directly myself. Within hours I had meetings with nearly all the top VPs and SVPs of development I targeted, and within a few weeks, a manager who thankfully connected me with a network approved producer. That’s when I learned the first lesson in television business: without a showrunner, an idea stands little chance.

Two months later, we’ve just finished production on the sizzle reel and have tapped into my Internet background to create an interactive element that’ll hopefully serve as a model for bridging traditional TV with the Web. I’m by no means a television business expert, but that’s why I wanted to launch a blog chronicling my efforts.

Could a Web executive make moves in the entertainment space, and more importantly, what could happen if you put geeks and creatives together? That’s the premise of Digital Dish. Three times a week, I’ll be talking about just that. Hello, Hollywood. I’m excited to be here.


TrackBack URL for this entry:

Comments (3)

Looking forward to Patricia's columns. She's truly a leader in bridging the entertainment/tech geek gap


Hope Digital Dish will be as outstanding as was Style Diary. Patricia has a great flair for puting together such informative articles and certainly will bring this into everything she accomplishes. Best of luck in her new adventure!

I am sure we will all learn from Patricia's experience. This will be like a step by step guide that will keep others from making the same mistakes. Best of luck!

Post a comment