Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Adding Up Some Random Thoughts

August 11, 2008 10:33 AM

I’ve had a lot of thoughts that don’t exactly make for a whole blog posting lately.

For instance, I think the Google/Seth MacFarlane deal was really bright. An ad’s an ad no matter how you slice and dice it to the audience, but people probably will watch it, and it is a creative play while the market tries to sort itself out. I keep wondering who was behind it—Google? Endeavor? Smart. I want to have drinks with them.

I love the new Web shows coming out from Hollywood veterans. You have to understand, tech/Internet people have been doing this kind of stuff forever, and it’s very nice to see some variation and improvement of stories, content, etc. (both from you and them). I’ve been really impressed with how well some have marketed themselves, too. Good on it! It’s still really early for video online, but early stuff is important.

I’m also excited to see Silicon Valley/tech trying to angle into Hollywood. I heard that Revision3 was in the local press about having dreams of moving into entertainment. Glad to see it. Revision3 is a decent brand with the right idea, even if it’s a little techie for Hollywood/TV.

Confidential to Revision3: Create a few non-tech shows. Make some things that appeal to the same viewers being courted by Disney and CBS.

One thing that’s interesting is that Web projects out of Hollywood are almost entirely episodic, while those out of the Silicon Valley are short, newsy shows. It’s because the latter is cheaper and easier. WallStrip sold to CBS for $5 million. Just saying.

Also in recent news, the idea of magazines producing Web TV shorts on their print stories. Brilliant. What a cool, cool move on content and a smart play by print media in the Internet dog fight. That puts them right smack into the playing field with traditional television for Internet audiences, and that with a slightly slicker card to play, too.

We are so lucky to be riding through a major technological revolution like we are. It’s like the invention of the telephone, only better.


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