Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Adding Up the Week's Random Thoughts

August 22, 2008 5:39 PM

I’m really excited about all of the webisode content announced this week. The most notable element is that it’s mostly coming from big entertainment companies. That’s a good thing because it can mean a healthy ecosystem.

In my last post I mentioned that I wasn’t watching much Internet video, in part because I wasn’t into any of the content, but I’m interested in both the MTV and Vogue magazine shows mentioned in the news this week.

Both are reality format, which is smart for Internet video at the moment. It’s less expensive, can look a little rough and still be palatable, feels familiar to the audience and seems likely to be a natural fit for online.

Vogue’s show seems marketed well. I first learned of it through a print ad in Vanity Fair, then saw it somewhere online a few days later.

I think it’s worthy to note that Vogue, a print media company, has a Web TV show that directly competes with a traditional network’s show (MTV). Welcome to the future market.

I’ve been thinking about video content monetization a lot lately. I’m curious about what’s been made, how, etc. I know it’s through pre-roll, sponsorship/placement, but what constitutes good outcome in it? It’s been reported that “KateModern” and “LonelyGirl15” have generated revenue, but I want to know more. Both look low-budget. And Michael Eisner was quoted as saying “Prom Queen” lost money. I’ll be researching this week.

It’s not to poke holes in these projects. I’m working on a Digital Dish post about paid/premium content.

Speaking of projects, my digital and traditional TV projects are out on pitches at last. I know it’s a long way from a homerun, but it has certainly been a lot of work to get this far. I’m not going to lie. I’m excited.

P.S.: Thanks to everybody who gave well wishes while I was in the Bahamas!


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Comments (3)

welcome back!

Maybe this is the wrong blog to say this, but I don't watch much web video either. I was recently at "Social Media Camp" and met two young guys that came up w/ a way to rip YouTube videos, for some kind of Delicious-like portal. When I told them I don't watch videos, there was a long silence. Although, I would like to capture (with video) artists in their studios around the world, for my Knowingart.com blog, interview artists in their natural environment, or at art openings.

Brian, thank you!! :)

PJ, I think your idea sounds great. I think there is a huge amount of room for news/informational type shows online, like Wallstrip's format. I think you could shoot your idea also as a documentary format - though that is a little more work and editing. Art is a great category. I'd love to see more web shows tapping different things. It's a lot of the same formula, format, etc. right now. I think other things can work.

A lot of people are banking on video but while tons watch, these things point to it still being a little early. Early to market is tough - it can mean long, lean years for projects while they wait out the market's maturity, but it's also important that some companies do it to help pioneer.

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