Adding Up the Week's Random Thoughts
August 22, 2008 5:39 PM
I’m really excited about all of the webisode content announced this week. The most notable element is that it’s mostly coming from big entertainment companies. That’s a good thing because it can mean a healthy ecosystem.
In my last post I mentioned that I wasn’t watching much Internet video, in part because I wasn’t into any of the content, but I’m interested in both the MTV and Vogue magazine shows mentioned in the news this week.
Both are reality format, which is smart for Internet video at the moment. It’s less expensive, can look a little rough and still be palatable, feels familiar to the audience and seems likely to be a natural fit for online.
Vogue’s show seems marketed well. I first learned of it through a print ad in Vanity Fair, then saw it somewhere online a few days later.
I think it’s worthy to note that Vogue, a print media company, has a Web TV show that directly competes with a traditional network’s show (MTV). Welcome to the future market.
I’ve been thinking about video content monetization a lot lately. I’m curious about what’s been made, how, etc. I know it’s through pre-roll, sponsorship/placement, but what constitutes good outcome in it? It’s been reported that “KateModern” and “LonelyGirl15” have generated revenue, but I want to know more. Both look low-budget. And Michael Eisner was quoted as saying “Prom Queen” lost money. I’ll be researching this week.
It’s not to poke holes in these projects. I’m working on a Digital Dish post about paid/premium content.
Speaking of projects, my digital and traditional TV projects are out on pitches at last. I know it’s a long way from a homerun, but it has certainly been a lot of work to get this far. I’m not going to lie. I’m excited.
P.S.: Thanks to everybody who gave well wishes while I was in the Bahamas!