Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Lessons From Early Web Shows: Model Live

August 27, 2008 2:09 PM

As I write this, I’m watching Vogue’s Model Live webisode. Surprisingly, I remembered the Vogue.tv URL and hit it rather than going to Bebo (perhaps a testament to what Vogue has done well).

After a too-long page load, I’m on the site. I never understand why companies don’t listen to what was learned in the 1990s about usability. Not everybody is on high-speed, and Flash sites load slowly. While design is important, overly designed or stylized pages please you more than us.

Vogue TV

The interface is smart, clean and shows me exactly what to do. I would have opted for left-to-right navigation with the show player as the first thing my eyes laid on. Instead it was the store, which maybe was intentional.

I won’t lie. I wanted to know what the store was about.

I click and the video loads quickly. It has a nice look and feel to it, but the show’s pace is very slow. I want action! Isn’t this supposed to be a look at the fast-paced, cool world of modeling? Instead, the music feels kind of emotional. Several of the first minutes are wispy, dreamy shots of the character Cato (whom I now don’t like).

A good few minutes in, and I’m still waiting to find out what’s engaging about the show.

After a couple of seconds, I jump. Maybe there is another episode. I find and try episode 1, then the trailer. Neither work, and after a few attempts, I move off the site all together. I’m online—there are other things going on.

All in all, I think Vogue’s producers did well. The show was well promoted, well shot and looks great. I was interested in the subject as a viewer from the minute I saw the Vanity Fair ad about it.

That’s one thing I think the company did right: Marketing initiatives were not limited to the Internet, but also reached the offline audience. It worked on this girl.

The subject is cool and I can see users getting involved, but I think every show needs to have something that instantly grabs the audience and draws them in, maybe even more so than in the traditional TV world.


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