About

Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).

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Talent Pool: Top Tips for A Successful Marriage of the Talent Business and Web Talent, Part II

August 1, 2008 1:18 PM

In my last post, I talked about the new digital talent pool available on the Internet and how Web talent can make the move into traditional entertainment business.

With the exception of a handful of people (Perez, Tila), few Web talents have truly panned out for entertainment executives (music industry excluded).

However, I still think the Web can be a viable source for tapping talent depending on how you use it. My tips:

Look Beyond YouTube: Talent 2.0 has moved beyond rough clips on YouTube to their own produced shows, either hosted on their own sites or those of more network-esque distribution channels like Revision3. This crop of smart performers usually has at least somewhat of an established brand, following, etc. (Bonus! I’ve included a list of my favorite Web talent picks below.)

Do your homework: Verizon recently signed a Web show only to be met by angry, public protest from several African American groups due to something the show produced in the past. Verizon instantly dropped the show, but the damage to its brand was done. Go beyond what a talent tells/provides and do Google searches to search blogs, other social networks, comments on articles, etc. before you sign.

Know they need to grow: A lot of Web talent are raw and new to the business, but can quickly grow and adapt with even the slightest guidance. I know many great web talent that have moved over (as I know tons of entertainment people who have successfully transitioned to web). A lot of the new crop of performers, writers and producers online are savvier than ever before.

(Bonus feature: My top picks online right now include TechSoup’s Alison McNeill, CNET’s Natali Del Conte, and Veronica Belmont, who are each very professional and making some important moves.)

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