September 29, 2008 1:18 PM
I know I’ve been a lot of talk and no action regarding my Internet TV projects these past few months. I’ve probably said more than five times that I’ve got ideas in mind but little more than that.
I’ve been working with a small, cool production team to put a broadcast TV concept together these past five months. Outside of the basic priorities like distribution and advertising relationships, it hasn’t left much time to work on developing something for the Internet.
It’s finally time to start doing so now.
I’m exploring and solidifying production partners and details this week. From here, we’ll be working together to develop the project until it’s ready to go out to wherever it lands. I have four concepts in mind, one of which will be chosen depending on what we all decide.
I’m leaning toward the cute webisode for women, but we’ll see. It all boils down to what we find will work best.
What’s interesting is how the project will be put together. Fingers crossed, if all goes well it’ll be monetized and have a solid distribution channel before its first episode hits the Web. That’s different from a lot of Web business strategy you see online.
Rather than creating something, growing it and then monetizing, Web video sets its sights on having all that baked in beforehand.
It’s why I’ve been thinking through and experimenting with a few different formats. What we’ll use will be what has the best shot for this, both as a concept and as an online revenue and distribution model.
The biggest challenge, of course, is in putting it all together. It takes a special crew to be able to design and produce something specific for the Web, and gathering the other pieces involved is both time-consuming and complicated. But more momentum is gathering in the market and generating a larger number of talent and interest than ever.
Will I be able to create something that will attract audiences and advertisers, or potentially an acquisition offer? Only time will tell!