It’s a Big Week for Web Video
September 8, 2008 8:46 AM
It’s going to be an exciting week for Internet video. First, the pioneer product of the Seth MacFarlane/Google relationship hits the Web on Wednesday. As a reminder, this is the product of an allegedly nine-figure deal between the "Family Guy" creator and the search/tech giant. I love "Family Guy" and can’t wait to see what MacFarlane creates in his "Cavalcade of Cartoon Comedy."
It’s also the week that screenwriter Terry Rossio ("Shrek," "Pirates of the Caribbean: The Curse of the Black Pearl") unveiled his Web video project, which this digitally dished girl attended Saturday night (with a broken ankle and crutches, thank you). I’m not spilling any beans on the series, “Turbo Dates,” except that it’s great to see how far Internet video has evolved in just this past year. The writing, talent, look, feel and, most of all, thought that went into the project are just enormous.
Word on the street is that Katalyst Media’s new digital effort, Blah Girls, is set to unveil this week as well. Katalyst is owned in part by actor-producer-writer Ashton Kutcher. Few details have been revealed about the project beyond reports that it’s a cartoon gossip show that looks/feels "South Park"-esque.
I’m already a fan. I’ve posted about there being a need to think beyond webisodes to other Internet TV formats. Both the Rossio and Katalyst projects seem to do just that.
Let’s remember that this all comes in the wake of a recently announced MTV web video project and the launch of fashion magazine Vogue’s Web show "Model.Live." EQAL ("LonelyGirl15," "Kate Modern") is said to be launching something new soon.
Web TV might be young, and still difficult to monetize, but early efforts like this are enormous.
It’s not just limited to big Hollywood stars, either. My digital consulting/production company 9 Group is talking this week with a talent management company about Web TV initiatives. The goal is to leverage its writers, producers and directors with our digital background to create and produce shows, particularly for the women’s demographic.
It’s going to be an incredible week for Web TV—and a huge step for Web TV business!