Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Settling Confusion About Web TV

September 2, 2008 2:10 PM

I read two New York Times articles today about Web television, both of which were well written and informative, citing a lot of the key people, including a few this TV/Internet blogger considers pioneers with the right mindset.

It was exciting to read both stories. It means the path the Internet was designed to take dozens of years ago is actually starting to materialize in the market.

But also, in reading both articles, I couldn’t help but get the sense that they stemmed more from research and interviews than a real sense or understanding of the Web TV market. One article left out two big elements in the webisode/professional content market, while the other didn’t match the things heard or seen among networks regarding the Web. Neither referenced anything related to the development of IP-ready television sets or what the Internet is designed to do in relation to television distribution. One of them should have.

It’s not a failure on the part of either publication or any journalists or bloggers. Web TV is new, the Internet as a platform is new, and it is going to take time for everybody in business to adapt and adjust to it. It’s complicated stuff.

Very few articles track the capacity of devices that integrate with the Internet overall, or where users are in terms of adopting specific concepts. Even fewer share insights about what the Web is designed to do, or the fact that it’s here to replace specific communications distribution platforms—and how that’s going to affect businesses like television, mobile and music.

However, these are as important (if not more so) to the future landscape as what companies like Stage 9 and EQAL are doing. Until everybody understands where the Web is and where it’s heading next, it will continue to be hard to make sense (and money) in the market.

Also, it needs the devices to support it and the users to be ready and educated to use it.

It’s our job, business people, to learn this, make our moves accordingly and, ultimately, teach the masses to do it.

To get a really good understanding of what the Web is and what it will do, look to the telecommunications business. These are the real players underneath it all, the engineers and media that track the development and migration of the great Internet communications network. Talk with industry analysts and go beyond the media and blogosphere to find people talking about the topics.

From there, it all will make a lot more sense, I promise.


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