About

Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).

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Starting on My Web Show

September 29, 2008 1:18 PM

I know I’ve been a lot of talk and no action regarding my Internet TV projects these past few months. I’ve probably said more than five times that I’ve got ideas in mind but little more than that.

I’ve been working with a small, cool production team to put a broadcast TV concept together these past five months. Outside of the basic priorities like distribution and advertising relationships, it hasn’t left much time to work on developing something for the Internet.

It’s finally time to start doing so now.

I’m exploring and solidifying production partners and details this week. From here, we’ll be working together to develop the project until it’s ready to go out to wherever it lands. I have four concepts in mind, one of which will be chosen depending on what we all decide.

I’m leaning toward the cute webisode for women, but we’ll see. It all boils down to what we find will work best.

What’s interesting is how the project will be put together. Fingers crossed, if all goes well it’ll be monetized and have a solid distribution channel before its first episode hits the Web. That’s different from a lot of Web business strategy you see online.

Rather than creating something, growing it and then monetizing, Web video sets its sights on having all that baked in beforehand.

It’s why I’ve been thinking through and experimenting with a few different formats. What we’ll use will be what has the best shot for this, both as a concept and as an online revenue and distribution model.

The biggest challenge, of course, is in putting it all together. It takes a special crew to be able to design and produce something specific for the Web, and gathering the other pieces involved is both time-consuming and complicated. But more momentum is gathering in the market and generating a larger number of talent and interest than ever.

Will I be able to create something that will attract audiences and advertisers, or potentially an acquisition offer? Only time will tell!


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Comments (3)

Marc Hustvedt:

Patricia - keep us posted on which route you take with the project. If you can raise private funds and pull a sharp looking pilot together, you'll have the most options creatively. But from the onset, think about who you audience will be.

I think a lot of people talk these days about how they are going to integrate products and what kind of advertising they want to build in. But as you know, it's the story that matters most.

Advertisers aren't as afraid of web series as is sometimes led on. What they are most drawn to however are shows that have proven they can build and maintain a highly-engaged audience.

Best of luck with development and keep us in the loop!

-Marc (Tubefilter News)


Posted by Marc Hustvedt | September 29, 2008 3:37 PM

Scott McCoy:

If you choose to go the linear route as part of your offerings you can use the inexpensive grid streaming at Digimeld.com. some publishers crate a few hours of original content eaach day and then loop them for the rest of the day. Linear is an engaging way to get sampled.

Additionally, the VOD offering at Digimeld provides full DVR functionality so viewers can jump ahaed or backwards to review what they just watched.

Good luck.

Posted by Scott McCoy | September 30, 2008 1:38 PM

patricia:

@marc, thank you! i agree with you on all points. it's going to be really exciting to explore it and find out!

@scott, thank you!

we'll see how it goes!! :)

Posted by patricia | September 30, 2008 10:30 PM

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