Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Time to Find Out How Hollywood Receives My Idea

September 5, 2008 8:46 AM

It’s finally crunch time on the show project I’ve been developing. It’s out being pitched and there has been some pretty good early interest so far. I can’t wait to find out if anybody buys it, and, especially, whether the interactive components I tied to it will appeal to network executives.

As I mentioned before, I’ve always wanted to create media and entertainment projects that bridge the gap between old platforms and the Internet. I would love for the show and its interactive concept to become a model for what can work in the business. We’ll see!

Speaking of the business, last Wednesday was my five-month anniversary of expanding into entertainment.

When I ask myself what has stood out in making the move from the Web world, it has been the many layers to the industry, and how revenue is always the first thing on everybody’s agenda.

It’s a long ways away from the mindset of “Build it first, monetize later” that you hear/see on the Internet side. I have since adopted this mentality and can only say it’s been for the better of my business efforts.

I also understand why the entertainment business has all those layers to it.

I can relate to the many producers and writers who want to create Web content. It’s incredibly hard to make and sell a television show. There are only so many slots a network can fill. I have met with several in the industry who are eager to create ideas they’ve had, concepts that were pitched and shot down, etc. It’s really fun to see people get excited about the possibilities of the Web like this!

It makes me wonder if someday it will be more competitive for networks to find writers, producers, etc. We’re probably a long way from that.

No less, I definitely love the entrepreneurial spirit and climate in Hollywood right now. It’s fantastic!

In all, I’m having a blast, but we’ll see how things go with my projects.

I do sometimes miss writing about things like handbags and patent yellow flats. I might have to create a fashion show next!

Next week, off to New York—I’ll be blogging Digital Dish from there.


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Comments (2)


Good luck! I'm guessing that if you're not doing build it first, monetize later then you're concept pitching to get some financial commitment/budget to create and build?

It's surprising that now with all of the channels that are made available on television these days that "It’s incredibly hard to make and sell a television show. There are only so many slots a network can fill."

I guess it's about how good a show ('cause we expect high quality always in living room television) can be made for as low a price as possible and (unless you're v. lucky) what can it be sold for.

My question is why does the television industry have so many layers to it? The credits for a program are incredibly long. Are all the people involved to ensure quality? Or, is it to insulate it so that it's hard for people to consider that they might be able to do it too?

We'll look after LA while you're in NYC.

@AJ, thank you for the good luck wishes! Your lips to God's ears.

The thing with slots to fill, I think it has alot to do with when people watch tv - there are only a few specific time slots that stuff can fit into, etc. I'm still new to this, mind you, but this is my early thoughts from what i've seen.

In terms of all the layers, it is because of how much needs to go into the production to look good. You have a guy who is just good with lights, sound guys, camera people, somebody who directs it all, the editor. It's complicated stuff. I don't think it's at all to insulate the industry - but I do think there are a lot of people in the flow that can't make a decision (assistants, etc.) and that makes it hard for good projects to really reach the right people.

In building projects in the past, revenue was always in the planning and focus, but I think the "build first, monetize later" idea can make entrepreneurs think they have the room to focus on things that maybe aren't the right things. It's just that now I keep more of an intense focus on what needs to be done to generate the revenue first. There's more to it than just this, but, that's the short answer :)

Thank you for looking after our city while I'm gone :) though I broke my ankle yesterday - I may not be able to make the trip. Waiting to see how it goes.

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