Update on Projects as Emmy Excitement Builds
September 18, 2008 2:09 PM
It’s exciting to be in the television/entertainment business going into Emmy weekend. I was just a fashion writer before, so going into it now as an industry exec is an entirely new experience.
It comes at a time where I’m also in the process of shopping a few projects. One, as I’ve mentioned, is a broadcast show with an interactive/Internet tie baked in. The others are Web show concepts I’m working to bundle into palatable bites that networks, audiences and brands can attach to.
Things are progressing along with my broadcast project. It’s exciting! My Web concepts are still a little early—but just as thrilling.
The Web projects are easier to make production-wise, but there’s a trick to monetizing. I’ve been working on a formula and am aggressively putting the pieces in place to make it possible.
Some of the important elements of creating and selling Web shows aren’t fully developed just yet.
I like the work, but I still find it incredibly complicated at times.
Putting together, shopping and ultimately selling a television show is an enormous project. There are so many people involved, so many elements to bring together, maintain and manage. Right now, we are taking some specific, strategic steps to bring the best possible package to a network. It’s been a ton of calls and callbacks, discussions, etc.
It’s all really exciting, but I’m anxious to be three months from now, when I’ll know the outcome!
I think networks will be excited with what we have to offer and, more importantly, the audience will love it. The idea came after a few years of seeing conversations online about various celebrities, shows and characters. I’m convinced there are specific differences between what the public will look at and what it will attach to. Everybody watches celebrities, or takes a look. But what they become truly engaged and passionate about seems to require a little more than catching their attention.
I built the project based on what I believe drives engagement among viewers. I’m eager to see if I’m right about it! More on this soon.