What I Want to Create Now
September 15, 2008 5:52 PM
It has been a tough day for me with projects, hence the lateness of today’s post.
What starts out as something that feels so full of promise is always subjected to those times when it seems like nothing’s going on. People are deciding, thinking, doing their thing. Hello, haven’t they figured out that business doesn’t wait for anyone?!
I jest, but still. There are days when you feel like Tom Cruise in "Top Gun" and everybody loves you, and days when you are Tom Cruise on Oprah’s couch and everybody just shrugs.
You can guess which of these I’ve been feeling like today.
It’s just business—and it holds true in any business. But I can’t lie. It doesn’t make it any easier, no matter what kind of project or market. I waited nearly two long years for the end result of my Internet startup, and I’m sure the same will go for any project in any market, now and forever.
The ticket, of course, is to keep moving and keep focused. Right now, I’m developing three or four new ideas for the Web, which I will be working to bundle with revenue and sell to a buyer.
Here’s a sneak peek at what they are:
Teen reality series: I know most of the market is all over comedy, webisodes and docu-reality series targeting the 18-25 demographic, but I’m convinced there’s opportunity in the younger part of the market. I’m currently creating a couple of ideas that will not just tap that demographic, but hopefully inspire girls.
News/talk shows: I believe this format for Web TV has a greater adoptability rate than webisode series, and I’m dying to see if I’m right. Two of my new concepts fall into this space and are going to be super fun. Hint: I’m really excited about things like travel and parenting.
Concepts that inspire UGC: Nobody talks about user-generated content the way they used to, but I still think there are a lot of consumers who would attach to the idea of creating short video projects of their own. One of my Web show ideas leaves plenty of room for just that. It’s professionally produced, but is a concept designed to inspire the audience to create as well.
Will these ideas work? We will soon find out!