Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Five Things Not to Love About the Biz

October 17, 2008 6:25 PM

While I’ve lived in Hollywood for six years, I’ve worked in an industry centered elsewhere for most of the time. It’s meant a lot of flights to New York and San Francisco versus sticking around town. Outside of a few meetings here and there for my first start-up, Stylediary, it was rare that I did any business in the L.A. area.

For the past six months, I’ve at last both lived and worked in town, as a producer of my own Web and traditional TV projects, and as a digital media/entertainment advisor and consultant.
I have to admit, I love it. The industry is such a cool mix of creative and business, and seems to have tons of opportunity for women. It’s an incredible challenge to put a project together, but like anything, the more you do it, the easier it gets.

But, for as much as you can love Tinseltown, there’s plenty about it that you learn to dislike. Love it or leave it, its part of the business, of course. However, if you’re newly entering a market, this is what you will go up against:

1. The Layers. A production takes a lot of moving parts and therefore a lot of people. But, the downside is that the industry is comprised of a dizzying amount of layers, a small number of which are decision markers. It can be hard to find your way–and do business.

2. It’s Expensive. For $8 (domain name) and any free blogging platform, you can launch an Internet business. TechCrunch.com is one of the biggest sites in the business world–and it’s a blog on Word Press. For $1k, I have a 2 minute sizzle reel. Unless the project sells, there’ll be no return on that investment.

3. It’s Time Consuming. If there is any place I’ve felt overwhelmed by the entertainment market, it’s been here. In my world (iInternet), a site can go live in minutes. In this business? Not a chance. Years later and you still may not have sold your show. It took months to make a sizzle on one of my projects.

4. There’s Rif Raf. Hollywood seems to have an enormous amount of people who say they work in entertainment but really don’t. It can make doing business here very tough until you find an ‘in’ into the system. It can also be expensive.

5. It’s Tight. There are only so many slots for shows at a network, and only so many networks. And then, those networks branch into niches, so you’ve got to plug into something from there. You then have to get that story on the arc, have all the tension, the organic connection….. It makes it very hard as a creator.


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