Web Show: Moving Right Along
October 1, 2008 11:01 AM
On Monday I told you I was starting to develop a Web TV project. I’ve been experimenting with producing ideas for several years now as a side effort, like the fashion news show (pictured) that I wrote for someone else a year or two ago.
My first Web TV idea was tied to my then-social media company, StyleDiary.net. It’s something I’m considering producing now (minus StyleDiary, which I sold last year), along with a few other ideas utilizing different show formats and concepts.
All play on what I think can succeed within the market and with the audience. What ends up being chosen will depend on what makes the most sense. I’m looking forward to the process of finding out what that is.
To prepare, I spent the past few months exploring and establishing Web TV industry and distribution relationships. This week has been all about taking things to the next step, talking with prospective partners, etc.
I mentioned having a goal to build the show with revenue baked in. It’ll be interesting to see if we can make it happen.
What I’m most excited about are some of the new distribution opportunities in the market.
What’s nice about Web TV is that the options are open. Starting a show doesn’t require the same (or as many) hoops that a broadcast project does. You can literally create just about anything at the moment.
If I owned a broadcast TV network, I’d launch or buy a little startup incubator/lab to experiment with Web show ideas. Maybe the production/development budget could come out of marketing until online ad revenue expands to offset costs.
Regardless, creating the project has already been very engaging. We’ll see how things progress this week.
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