Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Will the Economy Help TV and the Web?

October 9, 2008 8:40 PM

Historically, it’s said that during economic down times, the entertainment business has weathered the storm. As situations push consumers to lay low and spend time near home, plenty of signs have suggested that they turn to lower-cost entertainment like TV and movies.

It makes sense. It costs about $75 per person minimum for Thursday dinner at STK or Nobu. For $15, you can see a movie with friends.

For roughly $40 a month, enjoy television or engage and interact on the Web.

If consumers are cutting budgets and spending less, I wonder: Will it mean an increase in television viewership, movie ticket sales or use of the Internet?

Coutorture.com website

It’s always been chic among friends in Los Angeles to host small house dinners, football and other TV parties. Somebody always cooks and everybody brings something. Locals do it to avoid the hectic social scene in town but it’s also a good way to stay social on a budget.

Could this present an opportunity to Internet and media companies?

There have already been early signs of companies adjusting their mindset. Coutorture.com posted a round-up of its favorite “Feel Like Staying In?” this week. “Today” show style expert Bobbie Thomas gave tips on how to shop in your closet for those on restricted budgets.

Networks should consider promoting show-viewing parties and drive engagement on the Web. I bet it could generate attachment and viewership on shows across a wide range of demographics.

We’ll ultimately still need to find ways to entertain ourselves. Could this be an opportunity for broadcast, radio, print and Internet content providers to fill the gap?

I’d love to see it happen!


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