November 26, 2008 10:39 AM
Hooray, a short work week! If that doesn’t start out today’s post on a positive note, I don’t know what will.
Plus it’s Thanksgiving, the national holiday for appreciation (and incredible home cooking a girl in Los Angeles barely gets). I know the economy’s got everybody troubled, but you have to admit there’s still plenty to be thankful for.
Somehow, the show always manages to go on and has since the dawn of time. Plus, we all know that sometimes, the media overhypes things and doesn’t always get the story straight. I wouldn’t be surprised if the down market sparked a mass surge in Internet usage and a little bit of a boom instead of the gloom and doom all are predicting. You never know.
It would certainly make sense, especially since the Web is so low-cost and people have long adopted using it as a form of entertainment.
Studies have been said to show that people would cut their cable service before they drop access to the Web. Maybe the market will see a surge of people online and generate an uptick.
Web TV may have the perfect storm of conditions to expand, strengthen and proliferate. Production costs are less and everybody’s now willing to give a little in return to make money. Online advertising has long needed an overhaul and some careful thought to it—that it’s much harder to make money may prompt just that. And maybe the ability to scale back a little will give companies time to carefully make choices in their online initiatives—for the better.
It may be wishful thinking, I know. But there was a lot of buzz and news this week to be thankful for in the market.
First, Facebook added full-length Web TV shows, mostly streamed via other networks and Hulu. It was coupled with a survey released that said 92% of Web users are using the Internet for entertainment. New video ideas and applications are still in development. TurnHere, an Internet video production and advertising company, announced voiceover video capabilities for its clients.
YouTube held its first live streaming event, and though it got a little battered in the media, I think it was very good for a first-time, relatively targeted Web event.
I read some comparisons of it to MSN Live Earth, which seems a little silly. Didn’t Live Earth have big names like John Mayer and the Dave Matthews Band? You kind of hope that beat out a small San Francisco-based event focusing primarily on “Web celebs.” If anything, YouTube Live is proof that despite there being a tiny appeal of Internet stars, the real draw online is still in marquee stars, and the Internet’s only getting started there.
I’ve felt YouTube has done a nice job strategically so far in adjusting itself for the future. Hulu may be a competitor, but at the end of the day, the Web will be similar to media as we know it: Room for plenty, not just one.
That alone is reason enough to give thanks. Have a good holiday everybody!