Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Entrepreneurs in the Entertainment World

November 23, 2008 7:09 PM

A friend and I were having a late lunch in Hollywood when this topic came up. Like me, she’s an entrepreneur who has come from another market into television, and we often share the same wounds, scars and elation as we find our way around the industry’s processes.

We both absolutely love it. I’ve never worked in a business so full of cool, creative people. Entertainment’s like the mix of everything Internet and media business combined with what there is to love about being an entrepreneur.

But the one topic that comes up a lot is the sort of expected lack of your involvement in certain areas of your project by people in the business.

For example, if someone was shopping an Internet company for me, we’d have many talks about messaging, why it’s relevant, etc., beforehand. Or, if there was a big meeting with a prospective sponsor, she’d be expected to attend.

In entertainment, it seems that it's common that people hand over their ideas to others.
I don’t mean any one group in the market, but overall.

I know people can become so experienced in their line of work that understanding and adapting ideas comes quick and easy. But it can also have a downside.

It’s not hard to tell or understand an idea. Where it gets tricky is in communicating and understanding why the idea will work or have value.

Everybody has experienced these kinds of situations where things didn’t work out.

It’s been surprising at times find people who are comfortable trying to sell my ideas without ever asking why I think it could be successful, but luckily I have had plenty who have done just fine with the gist of information.

I wonder, though, as more entrepreneurs branch out from the business, and more come into it, is there anything that people should specifically watch for?

That’s going to be the topic of a future post.


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