Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Getting Inside the Minds of Web TV

November 17, 2008 1:18 PM

When you’re a blogger for a few sites, you might seem like all you do is talk. It’s not entirely true, of course, though if you met me—well, let’s just say I’ve spent my entire life hearing the term “chatterbox.”

But I do really spend a lot of time listening.

Over the course of the past few months, it’s meant keeping an ear to the rail in the Web TV business. As I’ve mentioned before, I’m a creator-producer of both broadcast and Web TV projects, and as an Internet entrepreneur, I’m constantly watching for places to make money (aka, gray areas) in the business.

Luckily, working in the industry where I do, I get a lot of opportunity to hear people’s thoughts and what’s being said.

When it comes to Web television, it’s been a lot of promise—and caution. Discovery’s CEO said recently that they’ve done the math and don’t see the upside of Web TV just yet, while tons of Hollywood execs tell me that going from earning upwards of $25,000 per episode for TV to $2,500 for Web TV makes them wonder if being hired to write, produce or direct for the Web is worth their time.

This week’s debacle with the Motrin viral video campaign is proof that advertising and social media teams need to be a mix of seasoned Internet executives with those from traditional markets.

No less, unlike other industries who’ve met disruption from the Web, entertainment/TV has fared pretty well, really. In less than two years since the proliferation of Web video (and subsequently, Web TV), it’s already become primarily a Hollywood game. Not bad!

After far longer time, print media and music are still struggling to figure it out.

Following a conversation with the brilliant David Wolf of Accenture on Friday, as part of the equally cool NewTeeVee Live event in San Francisco, I’m convinced that the entertainment industry is doing well in part because it’s willing to explore the market and allow itself to be in good hands.

The crux of our 40-minute conversation was that everybody—from the big guns to the smallest producers—need to see the market at a high level, and who is making the key moves from there.

As a longtime Internet telecom exec with an equally long background in Web business, I’m always skeptical going onto calls like this.

But we share the same mindset: What we do right now sets the pace of the future. That’s the most important factor all should have in Web TV at the moment.


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Comments (2)


You were up in SF, too? I saw the Accenture presentation which was very encouraging considering their clients although I had to duck out early so I could see the cross media panel. The millenials are becoming more and more important in defining media culture. Back to work...

@AJ, no, but did the call after. I was slated to go but had something pull me away.

Meanwhile, I think people are overthinking the millenials and giving them way too much pull. Yes, they're a part of the market, indeed and probably the most web savvy generation but I wouldn't put too intense of a focus as it'll mean missing a very large part of the market.

Just my .2!

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