Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Looking for the Right Hands

November 20, 2008 9:06 AM

I’ve talked in the past about the layers in Hollywood, and how hard it can be to do business in the market because of them. I don’t mean at the executive level or the production end (even though the smallest shoot can be a nightmare). Every single person I’ve worked with or met in those places has never been anything but awesome. Thankfully, many are now friends.

In fact, I just shipped a custom gift basket from Dean & Deluca.com to somebody. She’s not in the same market as my show is in, but she’s been a good ally and a friend in the business.

The harder part has been that I’m still wading through a lot of how things work and in the moving, sometimes high-risk water that makes up the industry. It’s meant some things that have gone well and some that haven’t. What I’ve noticed among everything that it’s more important to know the right people for what you want to do.

There are a lot of people who aren’t what they say they are, or won’t do what they say they will, and with a lot of moving parts in a project there are a lot of people involved.

You have to have not just the right pieces, but the right access, too.

It’s a lot to get your arms around, and at times it can be a little maddening. I’ve been lucky that my production partner is incredible. Though we’ve had to navigate through some organic troubles here and there along the way, we’ve recovered pretty quickly and efficiently.

To me, some turmoil’s going to happen. It’s all about how you handle it.

That’s risk aversion, something that has become a big part of my mindset and process these days. I’m an investor in the projects I’m involved in and I want to see them successful. But I'm also learning that it’s not just the idea that sells but so much more. As an entrepreneur, I want to build things as close to what will make them move as possible. It’s been a learning experience.

It’s funny, but a lot of the issues that have come up have been the result of people versus anything else.

In Internet business, you’re not quite as dependent on outside sources or who you work with. A good developer, a good idea, and you’re about there. Even if you’re larger, the elements of the process are still relatively smaller compared to your average production.

When it comes to a TV show, it’s another story. It makes who you know really important.


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