Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

My Hollywood Holiday Wish List

December 28, 2008 6:50 PM

It’s said this is the time of the year when wishes come true. Here are mine for the coming year:

5. Networks continue to experiment and drive Web TV. The convergence of the broadcast television and Internet platforms are a "when," not an "if." It’s early, but the conditions make it a smart play if done well. Success or failure is all in user adoption. Look to what people who own Internet companies do and say, no one else—no “experts,” print journalists-turned-media experts, etc. Companies struggle with creating passionate traffic more from lack of understanding and approach than from it necessarily being hard to do.

4. More integration of Internet people into digital entertainment. A successful transition with the Internet platform and continued success in its traditional markets benefits all who work in the entertainment business. I think the key to success with this is for the industry to work with more Internet people in digital efforts versus with staffing entertainment veterans alone. It’s a matter of Google and XYZ Web startup on the resume, versus just experience on the entertainment side. It doesn’t mean you shouldn’t have people from the entertainment side, but a mix of both.

3. More parties and mixers. Where are the A-list entertainment industry events and mixers? I know of a few, but it’s nothing compared to the collaboration, meet-ups, parties and social gatherings that are always going on in Internet business. It’s less frequent at the C/executive level, but of the things I attend, it always seems to work. People make connections, share ideas and form relationships that can carry companies further ahead. I think it’s good for all business.

2. Trim the fat. All the layers! I understand that productions are big, complicated projects. It’s literally like setting up a carnival. But I’m not convinced all the processes I’ve seen on the business side are necessary. I’m not sure entirely yet, but as I work more and more in the industry, it seems things could be streamlined. As the market continues to be disrupted by the Internet, I wonder if organically it might.

1. Take risks. I know it’s harder to do this in entertainment than it is online, but not taking risks can be as detrimental as failing at something you try. Of all the industries I’ve worked in, entertainment and television by far has the most reach, capabilities and money, and I’m sure that’s in part because of its risk-averse approach. But that doesn’t necessarily mean it always works. Tons of people I know complain about a lack of creativity in Hollywood. Taking a risk is tough, but the benefits are there.


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Comments (3)

Wait, so what are you saying? There aren't enough technical people in charge of the entertainment industries web projects? I'm not sure about this. Anyway examples? I'm usually impressed with the quality of most large scale entertainment companies web presence ... and their integration of video. I guess that could use more fleshing out.

@Michael, no. I'm not. But I'm not talking about engineering side. I have gone to several events where alot of people leading digital projects are and they appear lost. I hear it a lot from the producers, writers, talent, etc. in the market too. It's understandable - the web is a new platform. But I'm very positive that somebody who built a community in the internet world for the past xyz years would absolutey trump most entertainment execs on an internet project. Mind you, it goes the same way backwards - entertainment people are extremely talented in areas internet people aren't. That's why I say there needs to be a blend of both.

Sorry - i mean, yes that is what i'm saying. :)

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