Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Web TV vs. Broadcast TV, Part II

December 8, 2008 9:03 AM

In my last post, I mused about the differences between Web and traditional TV. It’s been almost a year now since I’ve expanded into the entertainment business. It’s been an interesting journey, and a lot of great experience.

Last week, I talked about how I love the broadcast side. Today, I’m all about the Web.

As I’ve mentioned before, I’ve got a few Web TV projects I’m working on. All are progressing. If there’s one thing the Web offers, it's plenty of bandwidth, which means you’ve got plenty of time and room.

As somebody who has created shows for both broadband and broadcast, the easier, more open opportunity of Web TV is a lot less intense and a lot less lucrative.

It’s attractive mostly because you can make ideas happen. There are no pigeonholed mindsets, no established trends people want to parlay into, no real limitations to what you envision or want to create. Price is a factor, of course, but since the cost and barrier of entry for Web TV can be low, it’s not impossible to make something happen.

Money is tight online, but brands want to get involved with the Web. The right vehicle and execution/Internet knowhow can net sponsors. I’ve seen it.

Hollywood executives have been coming to my company, 9 Group, in droves and many say it’s because their agents/managers don’t know what to do with the Web.

That’s understandable. I certainly couldn’t sell a script. Surely it can be learned, and many are making strides online, but it takes time to get up to where an Internet veteran is. Just the same, I’ve learned a ton about how to create a broadcast show, but I’m nowhere near the knowhow and contacts of a TV veteran.

When I wanted to make a broadcast TV show, I went to experts in the space. Why wouldn’t you do the same if you wanted to launch something on the Web? The ultimate combination, in my opinion, is a blend from both ends.

Another problem many have is an unrealistic expectation of budget and what they ultimately will earn. But smart players know that, like any other Internet project, risk can pay off later. I can say that when it comes to where a brand or sponsor wants to spend, they seek credibility, and that’s to the Hollywood veteran’s advantage.

The one area of the industry that doesn’t seem to be jumping in? Talent.

Big stars are a huge draw online, but right now the stars are benefiting tons of sites when that attention could be going direct to them. If I were a Jerry Seinfeld, or even a Spencer Pratt, I’d be all over creating Internet projects—and I’d work with Internet veterans to do it.

I’ll be posting more on this later because I think it’s an important topic. With the Web evolving to be a form of entertainment more than ever before, all of Hollywood should be eyeing a move in.


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Comments (2)

I was thinking the same thing over this past weekend. Maybe once the SAG talks resolve, more actors will show an interest in doing whatever they want through a web series. That said, while an A-list actor may help increase the ad premium a web producer can charge for a show, it could also be that we need an entirely new business model for monetizing shows on the web (regardless of talent name recognition), a business model other than product placement, integration, or any other kind of traditional media approach.


How about micro-transactions? Seems people are comfortable with a .99 cent transaction as long as the experience is a simple one.

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