Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Gaining Understanding and Feeling Encouraged

February 4, 2009 10:51 AM

I’ve definitely taken a crash course in the school of hard knocks with my move into entertainment this past year, but things are getting better. The industry is without question one of the most challenging I’ve worked in. Just as I feel I’ve got some element figured out, another five things crop up that I never even thought of.

Internet business is so incredibly easy. It’s almost nothing to start a site, and you don’t really have to work for traffic, since gaming page views and unique visitors can be very easily done. Ad networks handle the financing. All you need to do is show up.

TV business, on the other hand, is this gigantic cluster mess that you need to unravel.

I know that for most of TVWeek’s readers, it might not seem that way. But coming into the business from the outside, holy cow. It’s a little like I’m staring at the Matrix. It’s both terrifying and awesome. I’ve not sold a project yet, but you can bet I’m working on it. I think the progress has been pretty good, considering.

A year ago I was an Internet executive marveling at the term “leave behind” and Google-searching for info. Today I’ve got a pretty solid understanding of how the industry works and, more importantly, how to take your best shot at it. Once you start to get this kind of sense, it’s not so overwhelming. I’ve gotten to a point where I can talk shop about how to do things, share what works and what doesn’t.

I can say that I enjoy the work so much more now that I understand it. If nothing else, that’s progress.


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