Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Is It (Not So) Hard to Get Something Made?

February 17, 2009 11:57 AM

Now that we have created the right formula for packaging our projects, things have been really great.

There are a lot of ways to go about creating something in the entertainment business, all depending on who you are and what you do. It took some time to find the strategy that makes the most sense for what we’re working on, and so far it’s been going OK enough since.

A lot of people are interested. That means very little to seeing something made, I know.

But it’s still a milestone for this relatively new creator-producer. As an entrepreneur, it’s one of the small markers along a journey and a sign that we are making progress.

From here, it’s anything goes. Yes is ultimate, but maybe is better than no is universal in business.

I know I say it a lot, but it is just so interesting how different the build is for something like this versus other business ideas, like an Internet or offline company. There is no beta, 1.0, etc., as you get with a piece of software or something online. You have to literally bullet-proof everything, end to end, before you even dream of doing anything with it.

It demands that you work both harder and smarter. It makes you really admire the people who are doing film because you can only imagine that it’s even more difficult.

I’m not just talking about seeing a hit but even getting past the first dozen gates. It seems that how you go about the idea is as important as the idea itself, as in any industry.

Does it mean that there are potentially near-failproof ways of packaging and presenting things? Can it be learned or, even better, mastered?

I know you must be silently thinking, “Patricia, you think too much.” But I’m really intrigued. If television is like a chess game, what are the smart moves to better your odds of success?


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Comments (2)


May I ask how you package your projects?

@AG, yes! it might be a better talk via email - patricia@whatis9.com

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