Digital Dish

Is It (Not So) Hard to Get Something Made?

February 17, 2009 11:57 AM

Now that we have created the right formula for packaging our projects, things have been really great.

There are a lot of ways to go about creating something in the entertainment business, all depending on who you are and what you do. It took some time to find the strategy that makes the most sense for what we’re working on, and so far it’s been going OK enough since.

A lot of people are interested. That means very little to seeing something made, I know.

But it’s still a milestone for this relatively new creator-producer. As an entrepreneur, it’s one of the small markers along a journey and a sign that we are making progress.

From here, it’s anything goes. Yes is ultimate, but maybe is better than no is universal in business.

I know I say it a lot, but it is just so interesting how different the build is for something like this versus other business ideas, like an Internet or offline company. There is no beta, 1.0, etc., as you get with a piece of software or something online. You have to literally bullet-proof everything, end to end, before you even dream of doing anything with it.

It demands that you work both harder and smarter. It makes you really admire the people who are doing film because you can only imagine that it’s even more difficult.

I’m not just talking about seeing a hit but even getting past the first dozen gates. It seems that how you go about the idea is as important as the idea itself, as in any industry.

Does it mean that there are potentially near-failproof ways of packaging and presenting things? Can it be learned or, even better, mastered?

I know you must be silently thinking, “Patricia, you think too much.” But I’m really intrigued. If television is like a chess game, what are the smart moves to better your odds of success?