About

Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).

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Wal-Mart Has the First Look at the Future of TV

February 9, 2009 11:45 AM

A lot of people talk about the future of television as if it’s a new forecast, but the convergence of the Internet and broadband has been baked into the Web’s plan since long before the first video appeared on the Web. Its wireless capabilities were always there, too. It’s just one of the many things the incredible Internet protocol (IP) platform can do.

Walmart End Cap TV

Was the first look at the new TV platform unveiled by a television giant? Was it ushered in by a major studio?

Not exactly. The first early view has turned up at none other than your local Wal-Mart store. The mass retailer’s new in-store TV display system taps the Internet platform in a way never seen before. Piped throughout its aisles, it serves up custom-created news and ad spots to its customers, complete with touchscreens that enable them to engage and interact.

Remember the scenes in “Minority Report,” where Tom Cruise was marketed to as he walked through various buildings?

It’s a bit like this, only less intrusive. While it may seem an in-store display is far from what our home TV systems will look like in the future, it really isn’t going to be much different. Flat panels feed us our favorite shows as they normally do now—but instead of the broadcast network supplying the content, it’s the Internet. DVR capabilities, customization tools and other ways to engage are baked right in—just touch the screen, or the remote, and you’re good to go. In the home, your IPTV experience won’t be quite as big and expansive, but you can imagine the possibilities.

Need to head out while still watching the big game? No issue. Just grab it and go on your handheld, which will support Internet TV content the same as your flat panel or that tiny tube in the kitchen or office.

I have to say it was pretty exciting to see. The future of television is about to become very cool!

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