Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Conversations With Really Smart People in Web TV

March 26, 2009 10:47 AM

I’ve been all over the brands, entertainment/TV, media, Internet and retail business these past few months for my new startup. I’ve been from the halls of major networks and studios to hybrid startups to iconic Internet companies and, more important, I’ve spent the past five months listening to a lot of people about the Internet and future of TV.

We met people of all types and backgrounds in the market. Some were confused and wanted to learn, some were sure they had the right idea, some were just excited to be involved.

But most importantly, it included a great number of really smart, really bright and very cool minds that are shaping the future of the industry.

Tubefilter and Streamy’s co-founder Brady Brim-Deforest, who is an awesome voice in the market, said it best: The community is driving Web TV forward. It’s true and it’s exciting!

The Streamy Awards will be held Saturday in Los Angeles. You can check out details here.

I’m excited to be attending the awards. I’ve waited a long time for the Internet platform to have the capability to handle Web TV. We’re a ways away from it being a reality in every consumer home, but as Brim-Deforest said as we chatted on the phone this week, it’s not much different from how it was with broadcast TV in the 1940s and ’50s.

It’s a mindset that I hear more and more in the business now, and one that I’ve discussed in many conversations since entering the entertainment industry. I studied the business dating back to that era for the work I’m doing on my new startup, 9. Much of this and more will be in my soon-to-be published white paper on the future of TV.

It’s exciting to see the growth and development of the industry.

In the coming weeks, I’ll be talking more about some of the good voices I’ve come across in the market. I’ll also have some big news! Stay tuned.


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