Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Funding, Old Dogs and New Tricks

March 3, 2009 10:49 AM

It’s been a bit since I blogged about the work I’ve been doing in the entertainment business. It’s in part because there were still a lot of things moving along and developing that were too early to share, and in part because there have been so many great things to talk about regarding the convergence of TV and the Web.

I’ve waited for a long time for the market to move to the place it is at the moment. As more momentum gathers around Web TV, it’s hard not to want to get into it.

But this week, I can finally share some news and new developments on how things have been going with my expansion into entertainment from Internet business. In case anybody needs a refresher on the back story, after selling my Internet startup in late 2007, I began an effort to expand into the entertainment/TV business. I have a multiplatform franchise that I’ve since co-created and developed, and late last year I launched a “transmedia” consulting and content production startup called 9. In 140 characters or less, 9 is essentially a hybrid consulting/production shop that does business and content across any platform in the market. It services brands, entertainment, Internet, media and retail companies—all arenas I have an extensive amount of experience in.

This past week, 9 closed on an angel funding round from private investors. It will be used to spark the next stage in business development and a few new production projects. I’m excited!

Daily Patricia Twitter Page

I’ve also been marveling at all the buzz around Twitter. It seems a lot of brands, entertainment talent and media personalities have taken it up, and this, of course, has everybody buzzing. What’s interesting is that there is almost no mention of this very same hooplah about celebrities and brands using MySpace just a few short years ago.

Dear Media and Bloggers: Yes, celebrities use the Internet. It’s not an old dog or a new trick.

What’s far more interesting to the story, in my opinion, is how celebrities are beginning to understand that they can own their own brand and control their own message via the Web. It’s an interesting shift. As for Twitter, the rage for me isn’t so much in its Web element but the fact that it is the first social network to be truly “device-agnostic.” You can Twitter via phone/text or your PC.

That’s huge for a few reasons. First, this is entirely what the Web is designed to do and will do—that’s a look at the future there. Second, the fact that users are adopting it is enormous.

User adoption, and nothing more, is the most important element on the Web. Without users adapting and adopting, even the best ideas won’t win.

If you ask me, that’s where everything you create should come from, regardless of platform. Not what advertisers love, or what investors love, but what users love. Make that and the rest will fall right into step.

It might be wishful thinking, but I hope I’ve done this with the projects I’m working on. We’ll see what happens! I can’t lie. I’m the happiest I’ve been since I started on the journey into Hollywood. Hooray!


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Comments (2)

Congratulations on the funding - It's great to hear someone is breaking through this glacial private venture capital market.

As the Creator of Or Bust (www.or-bust.com) an online-based entertaiment/educational/historical/environmental show that will be covering the country over the next two months, I must ask: How do you get investors to understand this moment - people dropping cable for online viewing, sites buying content for real dollars, and networks fighting for content?

We are bringing immediate programming to everyone; meanwhile, networks are still pushing the same old tired shows.

It's sad to say that major networks will throw millions at a reality flop, while we will be creating two full seasons for under $100,000.

Thanks for the insightful article - Twitter, Facebook, MySpace, YouTube and our site are all part of the platform independence that we dream of, and are at last realizing.

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