Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

Happy First Anniversary!

March 18, 2009 2:32 PM

I can’t believe it’s been a year since I first expanded my work into television business. It seems like it was 100 years ago (and that I’m 100 years older!) since I made the move.

It’s a lot harder to create and sell a TV show than it is an Internet site. Not to say making money via either is easy.

Was it really only a year ago that I marveled at terms like “showrunner” and “leave behind?” I can still remember my first meeting at a network, A&E in New York. To this day, the VP and I still keep in touch. It seems like we should be talking about our grandchildren by now.

Has the television industry aged me? I think it has. It has certainly taught me a lot of new things about entrepreneurship.

In this town, business is very focused on revenue and power lies more in the hands you don’t see than the ones you do.

Overall, I think our projects have fared OK so far. Several networks and production companies have said they’d like to continue working with us and there’s a lot of interest in the different things I’m working on. That’s one similarity I can say definitely exists between the broadcast and broadband worlds: Nothing’s done until a deal is signed and the check has cleared.

I admit I actually really like working in the business now. The process is difficult, but I understand it far better today (which makes things a little easier). I definitely see the center of the industry and who you need to know to get things done. I’m trying to make it there!

I don’t even think the tight perimeters and strongholds on the market are a big deal anymore. All you have to do is understand that they’re there and build your project accordingly. After one year, I think I’m closer to all of this than I’ve ever been.

Hollywood, I love you.


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