Patricia Handshiegel

Digital Dish covers the ins and outs of an Internet executive moving into the television arena. Disher Patricia Handschiegel is the founder of Stylediary.net, which she sold to Stylehive.com in November 2007. She has a background in Internet infrastructure and technology business, was an advisor to Kaboodle.com (sold to Hearst in 2007), and has contributed as an entertainment/media business writer for Venturebeat.com. She’s also been an early visionary of professional Internet TV content since 2005 and is currently an advisor on several entertainment/Internet projects. Always an entrepreneur, she had a highly profitable babysitting monopoly at 11, lent her writing skill to students at 17 and landed her first published national article at 23.

She has also worked as a ghost writer for a national TV correspondent. At 22, she was recognized nationally for promoting the growth of women’s hockey and advised companies on creating hockey products for women. She’s been quoted and profiled in dozens of media outlets since and is currently developing two book concepts. A serial entrepreneur, she plans to continue to build Internet, entertainment and media companies, with the goal of promoting social change and charities. She is currently involved in the use of technology to help find missing and abused children, and has contributed financially to TheJoyfulChild.org and other organizations. She is the founder of Look|Shop|List.com (in development).


Digital Dish

TV and Me: Adjusting to the Barrier

April 17, 2009 11:10 AM

A few weeks ago, I was laughing about some of my early efforts to create TV and Web TV projects, and the long, crazy course that followed in the few years I explored the business. I thought it’d be kind of cool to look back on it a bit, so my next few blog posts will do just that.

Let me just tell you. On the surface it seems like television is an easy business. You would just assume that an idea that seems great or interesting could be a show, and that to get it on TV you just have to tell someone. If they like it, they’ll take it. That’s that.

Anybody reading this knows otherwise.

I have never worked as hard as I have trying to make Web and eventually broadcast TV projects. It isn’t just because I was new to the business. Web TV was difficult because it was new to everyone. Broadcast, on the other hand, has the most brutal barrier of entry ever. It was quite a culture shock for someone who comes from an environment like the Web, where the barrier of entry is drastically less.

Of course, over time everything gets easier. You find the smoother processes and adjust to the conditions.

I am still in utter awe of it. I am not joking when I say that creating something like Facebook is nothing compared to creating something like this. I am not talking about running Facebook, monetizing it, etc. But in terms of putting something together, the difference between a Web site project and a TV project is literally like bunny hill versus Olympics.

For a really long time I suffered from the adjustment. It was exasperating. I seriously think it ages people.

Of course you stick it out. There’s always money and time invested in any project, and as an entrepreneur you want to see it to an outcome, regardless of what it is. I still struggle with the rigorous endurance required, but I’m much more in TV business shape now. I’m thankful.

I don’t know why it was so hard to adjust to the climate difference between it and the Internet industry, but it certainly was. Media business is far easier, even. It’s almost possible for anyone to walk into a network and appear on camera as a guest these days. I’ve seen it.

But television is very different. I realize now it’s streamlined for those who do it often, and you get a knack for the process, who is doing what, etc. However, it was quite a change from what I was used to.

This past year was the hardest, but without a doubt one of my first lessons in TV business was a hard (and funny) one. I will post it next week.


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Comments (1)

Just last week I just got into social bookmarking although not as hard as getting into web tv I think anything new to someone just takes time to get used to but with your work will pay off hopefully and you will reap what you sow..

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