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Believing in ‘The One’

July 23, 2006 7:24 PM

David Goldberg, the president of production company Endemol USA, has faith in his ABC reality series "The One: Making of a Music Star." He's going to need a lot of it , considering the show's debut ratings Tuesday, which gave the network what several media outlets estimated was ABC's worst premiere in history.

After his Saturday morning press tour session on the Endemol gamer "Deal or No Deal" for NBC, Goldberg said the "One" ratings are similar to the drubbing the show took when the British version premiered.

"The first show was pretty much a disaster and they were able to build it, almost triple the ratigns," he said. "Now they are in their fourth season. I'm not saying that's going to happen [in the U.S], but we're trying to learn from the mistakes they made and try to fix that."

Since the show is currently in production and incorporates live elements, Endemol "didn't have the liberty of shooting for six monts and having all this great promotion," he said. For on-air promos, ABC sued footage o the Spanish version of "The One," which made it impossible for the show to introduce characters.

A "George Lopez" as a lead-in didn't help either. If "One" flames out, don't feel too badly for Goldberg.

There are three Endemol game shows about to go into production for the broadcast networks. And besides a Spanish-language version of "Deal" planned for NBC Universal-owned Telemundo this fall, Goldberg is looking for a 2007 launch for another version of "Deal" in first-run syndication.

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