James Hibberd's 'Rated' is TVWeek.com's daily programming news and ratings blog.

Email James Hibberd. Subscribe: Rated RSS feed / TVWeek E-Daily Newsletter


James Hibberd

Kevin Reilly, Feeling the Love

January 17, 2007 3:43 PM

“Maybe quality isn’t something you define,' intones an NBC clip narrator, sounding almost like a “Saturday Night Live' parody of a fourth-place network’s ad copy. “But you know it when you see it, and, maybe, that’s what matters.'

The defensive-sounding clip opens NBC’s TCA session. But the funny thing is, NBC is currently—in a freakish perfect storm of Nielsen ratings positional jockeying—tied for first place season to date. Though they’re expected to end up in fourth by May, even that story is relatively sunny, since NBC has improved significantly year to year.

On stage, a reinvigorated NBC Entertainment President Kevin Reilly said NBC's fall shows have "brought the love back to the network."

“What I’m really feeling right now in the building is a new confidence,' he says. “It’s actually shockingly, weirdly, becoming fun again. People are saying, ‘What’s that feeling we’re having? Oh, that’s fun.’'

After the panel, however, Reilly could not muster much love for Fox’s Nielsen Death Star, “American Idol,' which open fired with a record-breaking premiere last night.

“We got to see how it weathers over the course of the year,' he says. “Not to be shitty about it, but maybe they’ll have a bad run. Nothing burns that bright forever. Some day it will be uncool to watch ‘American Idol.’'


TrackBack URL for this entry:

Listed below are links to weblogs that reference Kevin Reilly, Feeling the Love:

» NBC’s Kevin Reilly Just Waiting For This ‘Idol’ Hype To Blow Over at from
[...] Network presidents tasked with counterprogramming American Idol’s 37 million viewers (a job further complicated by the Mandatory ‘Idol” Viewership Act For Citizens 18-34 just passed by the newly Democrat-controlled Congress under heavy lobbying by News Corp.) find themselves with precious few practical options for combating the Nielsen juggernaut; those brave enough to resist the easy out of simply scheduling two hours of test-patterns in their Idol-opposing timeslot and then splattering their brains on the windows of their corner offices really have only one reliable strategy for surviving their Sisyphean labor: burying their heads in the warm sands of total denial. TV Week’s Critical Eye TCA blog notes how NBC’s Kevin Reilly is dealing with the Idol problem: We got to see how it weathers over the course of the year,” he says. “Not to be shitty about it, but maybe they’ll have a bad run. Nothing burns that bright forever. Some day it will be uncool to watch ‘American Idol.’” [...] [Read More]

» Weblog Sin Pies » credit where it’s due from
[...] My friend James Hibberd, blogging from TCA, posted a great entry today that illustrates what can happen when quotes get attribuuted to the wrong people. In this post he compares American Idol to the Death Star — a reference to its being the most powerful show on TV, etc., etc. — while discussing NBC’s current status among the networks. NBC’s Kevin Reilly is mentioned in the same sentence. But note! Hibberd — not Reilly — made the Death Star reference. Unfortunately, overzealous bloggers attributed the statement to Reilly, and CBS’s Nina Tassler got the news before the error could be corrected. Hibberd writes: Not to get all self referential, but CBS Entertainment President Nina Tassler is crediting/blaming NBC's Kevin Reilly for something at the CBS session, the statement is taking on a life of its own, and I'm slowly slumping further and further down in my chair because it's sort of my fault. [...] [Read More]

Comments (2)

Bup Kiss:

Much the way it is uncool t watch NBC right now.


Perhaps it's time for Reilly to realize that his junior executives don't what they are talking about and couldn't find an original series idea with both hands and a flashlight. Afterall just how many 'Law and Order' clones do we need!?

Post a comment