'Bee' Loses Buzz
July 18, 2007 2:01 PM
NBC's "The Singing Bee" dropped a sharp 29 percent from its debut last week. Some decline was expected after last week's record-setting premiere. But losing nearly a third of the audience might cause a tinge of vertigo at the network, which earlier this week announced that "Bee" was moving from quiet Friday to competitive Tuesday nights on their fall schedule.
Still, the "Bee" rating of 3.6 among adults 18 to 49 is a big summer number, easily beating everything else on broadcast last night. However, lead-in "America's Got Talent" posted its lowest Tuesday rating of the season, with a 3.2.
ABC came in second place for the night, starting with a preview and premiere of its new hidden-camera comedy series "Just for Laughs," which posted a very respectable 2.7 and 3.0, respectively. "Laughs" gave ABC its best summer premiere numbers in the hour in five years. Enjoying its best lead-in yet, "Shaq's Big Challenge" jumped 27 percent from last week to a 1.9.
Over at third-place CBS, "Big Brother" continues to gain ground with a 2.7, while "Pirate Master" matched its season low with a 1.5. On Fox, "On the Lot" slipped below the water to post a 0.9.
And now, back to the TCA ballroom.