Monday ‘McBride’ Mystery
July 31, 2007 12:04 PM
Sometimes a morning ratings report contains a program title so utterly unfamiliar, so brow-furrowing and spit-take-inducing, you have to Google the show just to make sure it isn’t some spectacular typo.
Such was the case with ABC’s two-hour Monday night special called “Six Degrees of Martina McBride.”
Luckily, the Web search reveals an epic-length ABC News story titled, handily, “What Is ‘Six Degrees of Martina McBride’?” to explain the program is “a new show that combines [a reality] competition with country music and the social theory known as ‘six degrees of separation.’”
The show’s full description is dizzyingly complex and seems to involve contestants stalking, then serenading, a country singer in hopes of getting their song released on iTunes.
ABC News also produces the show, which adds to the weirdness: Why is the network’s news department producing a musical reality show, then running stories about it?
Having recently teased ABC for stocking its Mondays with reality repeats, it’s probably unfair to turn around and mock its reality originals. But … wow …
As for the ratings, “McBride” got a 1.3 among adults 18 to 49, tying an “Age of Love” repeat as the lowest-rated show on the major networks for the night.
Fox won the night with “Hell’s Kitchen” (4.0) and a “Kitchen” repeat.
CBS was second with repeats (including a “Two and a Half Men” that ranked second for the night). NBC was third with an original (2.1) and a repeat of “Age of Love.” ABC was fourth, followed by The CW.