ABC Slates Emmy-Nominated Repeats
August 15, 2007 2:38 PM
In a clever bit of late-summer scheduling, ABC is airing a run of Emmy-nominated episodes of key shows.
The greatest-hits lineup includes episodes of “According to Jim,” “Boston Legal,” “Brothers & Sisters,” “Desperate Housewives,” “Extreme Makeover: Home Edition,” “Grey’s Anatomy” and “Ugly Betty.”
Each episode was the same outing submitted for an Emmy category that received a nomination, with the exception of “Makeover” and “Jim” (the nominated “Makeover” episode was an unruly two hours; the nominated “Jim” episode repeated recently and the network didn’t want to air it again so soon).
The scheduling could help sway Emmy voters. ABC has a record number of nominations this year and ballots are due Aug. 31. On a Hollywood-centric level, ABC airing its nominated episodes could be considered a massive Emmy-voter screening effort.
The network will also stock the repeats with "special sneak peeks" of season premiere footage of returning shows. The Emmy week begins Aug. 20.
With ABC in fourth place for the summer, as well as launching a large number of new shows this fall, the Emmy-nominated run could be a savvy, low-cost way of building some momentum for the fall schedule.