'Masters' Nearly Doubles Ratings
August 13, 2007 10:27 AM
Well, look who's getting all uppity.
After premiering to a dreadful 0.8 last week among adults 18 to 49, ABC’s summertime headache "Masters of Science Fiction" nearly doubled its rating Saturday night to a still-weak-but-much-improved 1.5.
Among the three networks programming in the 10 p.m. slot, "Masters" brought ABC into second place (below a “48 Hours Mystery” repeat). “Masters” benefited from a stronger lead-in this round, with the last half hour of "Charlie's Angeles: Full Throttle" earning a 1.6 compared to last week's movie finishing with a 1.0.
Before sci-fi fans get their hopes up, it’s worth noting that “Masters” still has some distance to climb before ABC executives have any awkward renewal discussions with producers. Though ABC’s summer effort “National Bingo Night” scored a stunning renewal with a mere 1.4 average, “Masters” has a higher production cost and the relationship between the producers and the network has been less than sunny. With only two more episodes remaining, the show will have to pull quite a Nielsen hat trick to turn things around.
For the entire night, CBS bested usual Saturday victor Fox, partly by launching with a “Power of 10” repeat.
On Sunday, CBS’s “Big Brother” led the night with a 2.8, helping the network to a first-place finish above Fox’s second-place comedy block.
NBC and ABC tied for third, with NBC’s “NFL Pre-Season Game 1: Seahawks vs. Chargers” down a steep 56 percent from last year to earn a 1.6 (note: the NFL figures are based on preliminary ratings. NBC's positioning and the game’s rating will likely improve in the nationals released later today since West Coast cities were under-represented in the early Nielsen returns).